Job Title: Apple TV+ Social Media Lead – Awards
Apple TV+ is seeking a Social Media Lead for Awards to join its social team and drive high-impact campaigns across our slate of contender titles during awards seasons. This role will lead the social strategy and execution for some of the most prestigious moments in entertainment, from nominations to wins, across film and series.
Core Responsibilities
- Lead social FYC (For Your Consideration) strategy and execution across all award-contending titles, aligning with broader campaign and platform strategies.
- Drive all social activity around key announcement and celebration moments (e.g., Oscars, Emmys, BAFTAs), ensuring tone, timing, and creative are on point.
- Own the briefing process for creative agencies—ensuring clarity around audience, tone, platform, and awards messaging.
- Collaborate cross-functionally with design, events, creative, publicity, marketing, PR, and AV to deliver cohesive, campaign-specific social plans.
- Serve as the day-to-day lead for social during awards season—overseeing planning, approvals, asset delivery, publishing, and real-time needs.
- Support on-the-ground content capture ideation and execution with talent and creators at FYC events, screenings, and major award shows.
- Build and manage strong relationships with internal stakeholders, external partners, creative agencies, and talent teams.
- Track performance, generate insights, and optimize for future campaigns—helping to evolve the awards social work-stream in the long term.
- Monitor trends, competitor campaigns, and emerging opportunities to keep our approach innovative and relevant.
- Bring bold, strategic, and creative ideas that elevate campaign storytelling while staying grounded in premium brand standards.
Qualifications
- 7–10 years of experience in social media strategy or digital marketing, ideally within entertainment, streaming, or prestige film/TV.
- Proven success leading integrated social campaigns across platforms like Instagram, TikTok, X/Twitter, and YouTube.
- Deep understanding of awards culture, timelines, and key beats across film and television (Oscars, Emmys, guilds, critics, etc.).
- Experience working with high-profile talent, influencers, and content creators—especially in live or event settings.
- Familiarity with creative development and production workflows for social assets.
- Ability to translate brand strategy into impactful social content and campaign messaging.
- Skilled in Keynote with the ability to clearly communicate strategy and creative concepts.
- Excellent written and verbal communication skills.
- Strong grasp of platform trends, audience engagement, and social storytelling best practices.
Key Attributes
- Strategic thinker with the ability to zoom out, while executing sharp, platform-specific creative.
- Consumer-first mindset—always considering the audience perspective, learning from behavior, and crafting content that meets them where they are.
- Comfortable in fast-paced, high-pressure environments with shifting priorities and deadlines.
- Strong collaborator with a proven ability to align cross-functional teams and keep projects moving.
- Confident and professional in talent-facing situations, with an understanding of how to manage tone, timing, and sensitivities.
- Deeply plugged into internet culture and digital trends, with a sharp eye for what connects with audiences.
- Creatively driven, with diverse taste and openness to all genres and formats.
- Passionate about entertainment and awards season—with knowledge of the industry’s past, present, and evolving future.
- Audience- and community-minded—skilled in crafting content that engages, resonates, and reflects cultural nuance.
- Clear, concise communicator who can distill complex ideas into engaging messaging.
- Organized, detail-oriented, and driven by curiosity and thoughtful research.
- Grounded in social media best practices and comfortable working across multiple campaigns and stakeholders.
