Summary Description
An experienced conceptual and systematic designer who has lead responsibility for creating innovative and compelling identity systems, design and art direction. Responsible for planning and executing projects independently — often by overseeing the work of vendors, freelancers, or junior staff. Responsible for leading the successful development and production of design solutions, and following creative direction of the appropriate Creative Director.
Has deep knowledge of the identity development and design process. Effectively problem solves in accordance with project constraints, parameters and feedback.
Proven Skills and Abilities
- Proficient in developing highly crafted system driven work and producing concept-led identity and design work that embodies brand strategy.
- Ability to effective lead vendors, freelancers and junior creatives. Provide creative guidance and serving as a positive representative of Apple.
- Deep understanding of the formal elements of design, including typography, layout, balance, proportion, rhythm, emphasis, and unity.
- Unparalleled attention to detail, great presentation skills, excellent written and oral skills.
- Ability to articulate ideas simply and be clearly understood by creative, production, and development staff, both in verbal, visual and in written format.
- Deliver quality, concept-driven design approaches at volume in a tight timeframe to a high level of craft.
- Thrive in a meaningful, dynamic, creative workplace and have a deep understanding of the Apple aesthetic, and tone.
- Extraordinary interpersonal skills that speak to both creative and technical audiences.
- Excellent conceptual, problem solving, system thinking and design skills – all accompanied by the ability to guide, evaluate, and if necessary, redirect creative development.
- Experience in art directing shoots, and illustrators.
- Experience with motion graphics, 3D, film/video.
- Excellent skills with design software used in the creative process, including, but not limited to – Photoshop, Illustrator, After Effects, InDesign.
Scope of Duties and Responsibilities include
- Accountable for successful development and execution of design and art direction on assigned projects, mostly by leading vendors, junior creative staff, freelancers, and image makers as needed.
- Executes high quality design work on assigned projects in a variety of media. Regularly reviews creative work with the group’s Creative Director’s to get feedback on direction, and to ensure the work is aligned with other Apple’s tone and visual world.
- Fully accountable for the work and meetings regarding assigned projects.
- Relied upon to conceive of, design and lead the development of high quality creative work that pushes the Apple brand forward.
- Builds and conducts persuasive creative presentations to wider team members and executive members within the company.
Minimum or Most Typical Requirements Knowledge or Experience
- A minimum of 10 years relevant [preferably design, advertising or branding agency] experience
- Experience in broad range of media communications and fluency in digital media.
- Solid expertise in developing visual identities and marketing design solutions across a broad range of sectors and media.
- In depth knowledge of all steps required in the design development process, including providing clear communication and creative direction, giving timely and helpful feedback to improve creative solutions.
- Produce all work cost effectively and on schedule.
