Content Strategist
Job Summary
Marcom is a Global Marketing Communications group. Every day, millions of consumers around the world interact with Apple and its products. We oversee all of the advertising and marketing to ensure the flawless development and execution of world-class communications.
The Senior Content Strategist will lead the development of content strategy for key environments such as apple.com, Retail stores, partner digital and partner brick-and-mortar stores. This role will be responsible for ensuring these strategies connect to media and advertising initiatives, in order to drive a seamless end-to-end customer experience.
Key Qualifications
- 12-15 years experience in content strategy or related fields.
- Deep understanding of content strategy including content models, hierarchy, formats, SEO, etc.
- Fluent in leveraging analytics and insights to inform content strategy, develop KPIs and measure performance.
- Skilled at crafting strategies for different platforms (ex/websites, social), and across platforms (ex/digital and in-store).
- Ability to interrogate briefs, understand the fundamentals of an ask and deliver a thoroughly pressure-tested, clearly articulated position.
- Fluent in leveraging analytics and insights to inform strategy, define success and measure performance.
- Expertise in developing frameworks including, but not limited to, customer journeys.
- Ability to partner with internal teams to optimize use of existing content while assessing the need to develop new content based on customer needs.
- Experience working with Connection Planners, Creative, UX and Media/Comms teams to deliver exceptional work.
- Proficient in presentation development including the simplification of complex ideas, clear linear narrative and actionable next steps.
- Proven leadership skills required to successfully advocate for work across diverse, cross-functional teams.
- Comfortable operating at many levels (from transformational strategic thinking, to barrier-breaking work, to detailed content recommendations).
Description
- Translate business and consumer insights into clearly articulated content strategies (with input from Brand, Brand Strategy, Analytics and Insights teams).
- Deliver creative briefs that inspire creative teams and provide clear direction on the most impactful content to make.
- Work cross-functionally to develop a common language and understanding of success metrics, and partner closely with analytic teams to assess the impact of the work.
- Support the integration of content into comprehensive digital online and in-store experiences to enable cross-marketing and avoid duplication of efforts.
- Successfully align teams around ideas and steer the direction of work over, sometimes over an extended period of time (in partnership with Cross-Functional and Project Management).
Education
- Bachelor's Degree preferred
