Summary
We are looking for a Brand Manager to be a steward for our sports marketing communications developed by Marcom, from awareness to performance.
In this role you will collaborate with a group of creatives, strategists, producers and cross-functional partners to develop and execute integrated marketing communications efforts a focus on Brand, Performance Advertising, Partner and ecosystem marketing
Description
- Serve as brand steward by driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications. Responsibilities include, but are not limited to: assessing briefs, identifying strategic creative opportunities, and evolving + protecting the brand.
- Collaborate with an internal team of Producers, Writers, Designers, Strategists, Content and Project Managers to execute briefs from the Sports marketing group. As a part of the brand team, you are the face of these projects.
- Identify creative solutions across multiple channels including product launch support, digital advertising/social campaigns, and cultural moments.
- Partner closely with cross-functional + channel leads and partners to act as a key point of contact and integration for the team.
- Build trust, credibility and influence across multiple internal partners in a highly matrix’d organization.
Minimum Qualifications
- Experience in brand marketing communications or within a creative [advertising] agency.
- Candidate located in LA and goes into office 3x a week is preferred
Preferred Qualifications
- You have 7-10 years experience within the brand marketing and creative communication industries, working in a collaborative, face-paced environment that requires navigating competing priorities.
- Sports background with experience in MLS, F1, or MLB is preferred.
- You have experience leading development and execution of creative marketing campaigns, balancing the needs of the business and media deliverables while maintaining the excellence of a creatively driven organization.
- You have experience partnering closely with cross-functional teams, and internal partners to act as a key point of contact and integration for strategic product positioning and integration of marketing plans.
- You have experience using best judgment to prioritize, creative problem solving, and make decisions about what briefs and projects to action based on the strategic goals of the business and marketing KPIs.
- You have guided teams of creative directors, producers, and strategists to plan, manage, and execute marketing communications efforts.
- You have a proven track record of establishing trust, credibility, and influence across multiple partners in order to bring consensus in a highly matrixed organization.
- You are resourceful, self-starting adaptable, creative, comfortable with ambiguity, and results oriented with proactive energy and a positive attitude.
