Job Summary
Marcom is a Global Marketing Communications group. We oversee all of the advertising and marketing to ensure the flawless development and execution of world-class communications.
In the role of Creative Director, Events you empower a team of talented creatives, producers, art directors, and ACD’s to create concepts across all mediums for products, product launches and campaigns. You have a deep love of our products. Your work will influence our customers worldwide.
Key Qualifications
- You have 7-10 years of experience providing creative direction, conception, and producing for major marketing, communication or advertising campaigns.
- You have created work in the mediums of advertising, social media, conceptual campaigns, product launches, branding, photography, film and video.
- You are passionate about excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring.
- You dream of working in a creative and dynamic environment and embrace the opportunity to continuously enhance the brand.
- You have an eye for compelling writing and the ability to create a powerful story through the work.
Description
- Strategic thinker and communicator with proven experience in creative work across media, editorial, design, art direction, copywriting.
- Reinforce the voice of the Apple brand, working to make sure that we are present in important cultural conversations with a distinctive POV across all content and platforms.
- Oversee complex integrated marketing initiatives on a global scale.
- Lead brand strategies and bringing Apple brand experiences to life in new and impactful ways.
- Exceptional creative, strategic orientation, and dynamic storytelling skills.
- Ensure creative ideas are well-articulated and on-brief.
- Drive strategic and creative across Events content from conceptual to post production.
- Drive ideation and direction on all tentpoles, features, quarterly Event initiatives across platforms.
- Partner with broad cross functional team : Strategy, Media, photo/design, brand, PR, Corp Comms, Retail to develop an integrated long-lead content planning scope and cross platform content packages.
- Content origination: Find and develop stories to tell across all media to support Events.
- Talent curation: Actively maintain a talent archive that aligns with the creative goals of Apple Events.
- Astute distillation of current cultural trends and forecasting of future trends.
- Provide high-level guidance and support to content leads across markets.
- Help identify the role of content formats in the marketing mix and the consumer/audience experience.
- Develop and design new creative workflows to support new Event initiatives.
- Comfortable working in a new and growing function at Marcom, where speed, flexibility, and experimentation are part of the day-to-day.
- Drive conceptual and strategic communications with key exec stakeholders.
Education
A Bachelor's degree and portfolio required.
*Hours may fluctuate depending on project needs.
