Design and lead end-to-end primary market research (qualitative and quantitative) to inform brand strategy, patient engagement, HCP interaction, and campaign development in a rare disease indication
Manage key quantitative studies (e.g., ATU, Promo Effectiveness) and ad hoc pulse surveys
Work closely with both the HCP and Patient Marketing teams to ensure that strategic tactics and messaging are aligned to each customer group’s needs
Provide strategic insights to help guide HCP and patient marketing decisions to optimize tactical execution of brand strategies
Collaborate cross-functionally with Marketing, Medical Affairs, Commercial Operations, Market Access, Sales, and Advanced and Performance Analytics Leads to ensure insights are embedded into strategic planning
Manage external research partners and ensure high-quality, compliant (in collaboration with PV/Legal), and timely project execution
Present findings and strategic recommendations to cross-functional stakeholders in conjunction with external research partners
Identify knowledge gaps and proactively recommend research approaches to effectively address them leading to business impact
Skills
Advanced degree (MBA, MPH, PhD) or other equivalent experience a plus
Demonstrated experience in rare disease research, with a strong understanding of the unique challenges in small patient populations, diagnostic journeys, and treatment landscapes
Demonstrated track record showing high business impact
Strong analytical skills, problem-solving, and critical thinking
Proven ability to influence brand strategy and tactical execution through data-driven insights and recommended actions
Strong communication and storytelling skills with executive presence
Education
BA/BS degree required
8+ years of experience, including 4 years of direct involvement in market research
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