Social Marketing Lead - Apple TV+
Summary
You are an extraordinary leader who is highly plugged into the internet and popular culture. You have a global perspective and understand the importance of cultural and country-specific nuance. You keep your finger on the pulse of conversation across entertainment, pop culture and brands. You know what it means to listen, participate, and spark thoughtful discussions with fans. You are a seasoned storyteller and creative visionary with a cutting edge understanding of internet, memes, and zeitgeist content — who can also demonstrate real ROI. You are a mature self-starter with the ability and experience necessary to work autonomously and amid ambiguity, and can be counted on to present to and interact with A-list Hollywood talent and executives.
As a part of the broader Apple TV+ Marketing Organization, our team’s purpose is to build big fandoms and love for our brand, titles and talent, through a consumer-first lens.
Key Qualifications
- 10+ years working on broad, multi-platform marketing campaigns and delivering
world-class campaigns with big impact (reach and engagement). Experience should include campaign development, agency management, publishing, writing and content creation required (brand or agency) - Experience working within the Entertainment industry and/or highly consumer- centric brands with success in the social space.
- Fluent in Social Media best practices. You know what works across various social platforms and experience in multi-channel distribution efforts
- Experience using data and intuition to make smart content that gets people talking.
- Excellent communicator, strategist and creative.
- Highly driven self-starter who is proactive, has a good sense of prioritization and
ability to move large amounts of work in a fast-paced environment. - Pioneering spirit and highly collaborative - loves working with others and isn’t afraid to lead or follow or to take smart risks and judgement calls to push high
impact work forward. - Experience and comfort with working directly with talent and creators
- Skilled in pitching, presenting and reading the room.
- Knowledge of social analytics and publishing tools.
- Awareness of the creator landscape and confident in making decisions about
who to work with for each campaign. - Cross-functionally excellent. Able to build strong relationships and work across a
highly matrixed organization. - Thrives in a changing environment.
- ...and, of course, a deep passion for film.
Description
- Responsible for social goals, plans and creative in a cross-functional title team.
- Responsible for AppleTV+ Film campaign strategies inclusive of: target audience, social creative, influencer/creator engagement and owned/earned distribution with paid opportunities.
- Drives innovation in social and strives for creative excellence across all titles and assets.
- Oversees and optimizes the launch of key marketing assets across social.
- Uses internal and external social analytics to inform strategy and iterate on
creativity and innovation. - Responsible for the full suite of content to support a title across the totality of the
planned social ecosystem for the duration of a campaign. - Manages the social campaign and creative strategy across internal and external
creative partners and agencies. - Developing and reporting against key KPIs and success metrics in order to drive
the business. - Ensuring brand consistency in marketing, messaging, and creative by working
with the various internal and external partners. - Providing training, guidance and best practices to the individual lines of business.
- Monitoring competitor activity and ensuring brand safety.
- Working with marketing teams across the business to educate and integrate
social media with all marketing efforts. - Developing content marketing and distribution strategies with key partners.
- Leading communication with international marketing leads on social marketing
strategy and best practices. - Working with the central Apple Marketing and Communications teams to ensure
alignment with company-wide best practices and policies.
