Job Summary:
As a member of the data team for Media you will be responsible for analyzing media performance and presenting findings. You love to aggregate complicated data, identify patterns, and get excited about identifying key insights, using them to build actionable future recommendations. You are a team player, problem-solver, and idea generator with some familiarity with media/marketing KPI’s. The position requires a hands-on, get-the-job-done, attitude. It requires the ability to listen, learn and extend learnings to our media agency partners.
Key Qualifications:
- Work closely with our media agency to marry the front end media performance to back end, Apple owned data including site analytics, conversions and sentiment.
- Maintain and further optimize a set of dashboards that provide data-informed insights as it pertains to keywords, audiences, lengths and investment levels.
- Process, cleanse, and verify the integrity of data used for analysis
- Conduct ad hoc reporting with insightful recommendations
- Create automated anomaly detection systems and constant tracking of its performance
- Partner with our WW data science team to share findings, tests, trends and business insights
- Prepare reports of findings, illustrating data graphically and translating complex findings into executive recaps
- You will have 5 yrs of experience in a performance-based analytics role
- You bring a strong working knowledge of analytics and tools like Tableau
