A hybrid analytical and strategic thinker who can capture, analyze, and most importantly derive insights from data to drive marketing and advertising success Helps the social and brand teams make decisions through data-driven hypothesis, insights, conclusions and recommendations Loves to dig into data to determine an audience’s motivations, behaviors, and attributes and identify their needs and wants
Responsibilities
Owns measurement and analytics of marketing programs, campaigns and activities across earned and owned social channels Leads analytics agency and vendor relationships and develops tools and resources to empower data access and self-service so your expertise can be leveraged where it is most impactful Inspires and educates the social and strategy teams by creating dashboards, visualizations, reports and presentations that clearly synthesize learnings and surface quantitative insights that shape strategic direction
Creates easy-to-consume ongoing dashboards and measurement plans; monitors and shares insights at a regular cadence throughout the year
Partners with social team to create ad-hoc analyses such as social listening, audience segmentation, competitive analyses
Present and communicate findings to cross functional teams and management in order to drive business decisions Partners with analysts, media and research teams to contribute social data to larger reporting and analytics initiatives when necessary
Aims to ladder up social KPIs to broader business objectives
Qualifications (7+ years experience)
Can expertly communicate a complex graph and distill the business and marketing insight to partners in visual, verbal and written form
Can consolidate a variety of data types to create a holistic picture of campaign and brand performance and identify optimization opportunities across the user journey Is self sufficient, proactive and resourceful, comfortable working autonomously and driving an analytics project from beginning to end
Experience with social analytics and listening through native and third-party tools for social platforms such as Facebook, Instagram, X/Twitter, Youtube, Sprinklr, Tubular, ListenFirst, Talkwalker, etc.
Understands social measurement strategies and can drive metric/KPI definitions Familiarity with digital media analytics and site analytics tools and methodologies, openness to learning new tools and technologies Collaborator, creative thinker and problem solver
