Marcom is Apple’s Global Marketing Communications group that oversees all of Apple’s advertising and marketing campaigns. Marcom’s Design Team is responsible for design and art direction, working collaboratively to define the look and feel of Apple products across all platforms.
We are looking for an experienced Art Director to join our in-house team of talented designers, taking responsibility for the final look and feel of Apple’s product visuals anywhere they’re shown.
Product Art Directors use photographic techniques to translate the industrial design of Apple’s products into beautifully compelling marketing assets – helping to establish the product’s brand voice and ensuring its faithful replication across all marketing channels.
Key Qualifications
A minimum of 7-10 years relevant experience (agency preferred).
Experience leading the creation of product images and animations, at the highest levels of quality, across a variety of mediums (digital, print, video)
Keen eye for lighting, form, composition, and detail.
Ability to zoom out and in – to create artwork that is striking from afar and absolutely perfect up close.
Understanding of product photography, traditional studio lighting techniques, and their application in 3D rendering software.
Strong knowledge of workflows for 3D still/animation production. Lighting, rendering, compositing, retouching, color correction, etc.
Hands-on ability to express and communicate your vision clearly using photography, 3D (Maya/C4D), Photoshop, After Effects, etc.
A love for photography and design.
Description
Control Angles: Control Angles are the most extensively utilized Apple product images, and set the standard for how Apple products show up across all our media channels. Product Art Directors act as creative lead for control angle image development and production, establishing composition, lighting style, direction, and mood, working with designers, photographers and 3D visual development artists as necessary. Guide vendors and internal teams to produce the highest quality final imagery possible. Work with the Industrial Design team to ensure images accurately represent product color, material, finish, and overall design intent.
Identity: Collaborate with Identity creatives and producers to bring campaign ideas to life with a focus on product perfection within the context of the overall campaign creative vision.
Packaging: Partner with packaging creatives and print production managers to achieve beautiful representations of Apple’s products within the CMYK packaging environment.
Interactive: Collaborate with interactive creatives, producers, and vendors to create stills and animations of Apple’s products for use on apple.com.
Retail: Work with retail creatives and producers to ensure products look great in retail print, video, and interactive installations.
Keynote: Partner with producers and designers to art direct product visuals for Apple’s keynote events.
Advertising: Review advertising films, digital, and print work for product brand consistency and accuracy.
Education
BA or BFA degree in Graphic Design, Photography, or a related field preferred.
Apple is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applications.
