How You'll Rock the Role
- Lead end-to-end campaign development for physical-forward catalog releases, including deluxe editions, vinyl reissues, box sets, anniversary campaigns, and collector’s items.
- Lead cross-functional marketing campaigns across e-commerce, retail marketing, social media, CRM/email, content, and media placements.
- Build strategic release plans that balance physical retail, direct-to-consumer sales, and limited-edition activations with broader digital support that blend reverence for legacy with modern storytelling, discovery tools, and fan engagement strategies.
- Develop go-to-market strategies that elevate physical releases as cultural touchpoints.
- Collaborate closely with A&R, creative, production, commerce, and D2C teams to ensure timely, coordinated execution.
- Work directly with artist estates, managers, and stakeholders to preserve brand integrity while maximizing reach and impact.
- Partner with e-commerce commercial teams to optimize product visibility, sell-through and exclusive D2C experiences for limited drops.
- Drive storytelling through packaging, marketing copy, liner notes, creative content, and campaign narratives that elevate legacy.
- Analyze physical sales, CRM insights, fan demand, and market trends to refine rollout strategies and product development.
- Manage campaign budgets, project timelines, and cross-functional communication from pre-sale to post-launch.
- Support long-lead product development schedules and coordinate creative approvals, production deadlines, and release dates.
- Contribute to the long-term growth of catalog artists by positioning physical products as part of multi-year brand and fan development strategies.
- Manage project timelines, budgets, and cross-functional communication from concept to post-release.
- Ensure every release reflects the cultural significance and their creative legacy, while keeping execution focused, effective, and fan-first.
What We're Looking For
- 5+ years of experience in music marketing, product management, or physical media strategy.
- Deep understanding of vinyl culture, physical formats, collector mindsets, and D2C best practices.
- Experience working on heritage or catalog artist campaigns.
- Proven success in coordinating product lifecycles, physical/digital timelines, and cross-team execution.
- Excellent organizational and communication skills with an eye for creative and packaging detail.
- Strong understanding of CRM, e-commerce platforms, and retail landscapes.
- Highly collaborative team player with a deep love of music history and product storytelling.
- Innovative thinker who brings fresh ideas to timeless music.
- Ability to manage multiple campaigns at once in a fast-paced, deadline-driven environment.
- College Degree
This is the pay range that Magnit reasonably expects to pay for this position: $41.47/hour - $55.29/hour
Benefits: Medical, Dental, Vision, 401K