How You'll Rock the Role

• Lead holistic marketing strategies growing audiences across generations—engaging active fans, reactivating lapsed ones, and introducing timeless music to new listeners. 
• Reignite nostalgia w/ compelling storytelling & targeted content reconnecting fans with the music they love. 
• Oversee & evolve long-term brand plans for legacy artists, establishing narrative arcs, anniversaries, and creative franchise opportunities. 
• Expand emerging artist brands & visual identities that resonate with new generations of fans and reflect contemporary culture. 
• Build & manage 360 marketing campaigns across DSPs, digital media, creator partnerships, retail, physical product, social media, and artist channels. 
• Collaborate & develop a focused e-commerce strategy, including exclusive D2C product drops, timed activations, and bundled offerings across vinyl, apparel, collectibles, and limited editions. 
• Collaborate w/ CRM, audience development, digital, and commerce teams to integrate fan insights and deliver personalized experiences. 
• Work closely w/ artist management, estates, creative teams & external partners to ensure authentic, impactful storytelling & brand alignment. 
• Use audience data & performance metrics to refine campaign strategy, targeting, and creative execution. 
• Manage marketing budgets, timelines, and cross-functional teams to ensure campaign success from concept to post-launch.

What We're Looking For

• 5-8+ years of experience in music, entertainment, or brand marketing with a proven record of strategic, audience-first thinking. 
• Deep understanding of catalog music and the cultural, emotional, and commercial power it holds. 
• Experience in building campaigns that appeal to both nostalgic fans and modern audiences. 
• Proven success developing and launching creative content, digital campaigns, physical products, and fan activations. 
• Strong knowledge of digital and social platforms, DSP ecosystems, and creator/influencer landscapes. 
• Ability to synthesize fan data, CRM insights, and market trends to shape strategy and creative execution. 
• Exceptional leadership, communication, and project management skills. 
• Collaborative, imaginative, and strategic mindset with a passion for music storytelling. 
• Experience working with artist managers, estates, and cross-functional internal teams. 
• College Degree 

This is the pay range that Magnit reasonably expects to pay for this position: $46.88/hour - $62.50/hour

Benefits: Medical, Dental, Vision, 401K