Which Bandmember are You?

Merchandise and commerce are becoming part of the fabric of music culture. For artists, it's a way to develop and further articulate their brand. For fans, it's another pathway to connecting with an artist and the culture they represent. UMG eCommerce seeks an Assistant, Experience & Site Merchandising to support front-end customer experience and optimization across several label group stores. This person will support the Experience & Site Merchandising lead and will collaborate with partners across UMG (Audience, Paid Media, Consumer Marketing, Data & Analytics, etc.) to elevate the eCommerce experiences for our labels, rights owners (ROs), artists, and - most importantly - fans. The ideal candidate is a detail-oriented team player ready to learn in a fast-paced environment. 

How You'll Rock the Role

• Support eCommerce Experience & Site Merchandising efforts for our roster of stores
• Front-End Experience & Site Merchandising: 
  • Use sales data & fan insights to inform store merchandising (e.g., product placement, categorization). 
  • Deploy upsell & cross-sell tactics to increase average order value. 
  • Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides). 
• Campaign & Promotion Strategy: 
  • Assist with the creation of promotional strategies around new music and merch releases. 
  • Support evergreen store campaigns around key moments (e.g., holidays, events, anniversaries). 
  • Use tried and tested eCommerce drivers (e.g., discounts, gift-with-purchase programs, free shipping) to incentivize sales. 
  • Leverage social commerce and 3rd party sales channels (e.g., Instagram Shopping, YouTube Merch Shelf, etc.) to meet customers where they are. 
• Customer Acquisition & Retention
  • Support lead generation & customer acquisition programs (e.g., early access, sweepstakes).    
  • Work with the Audience and Paid Media teams on segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection. 
  • Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV). 
• Performance Analysis & Optimization: 
  • Track, analyze & report performance to drive optimizations and inform planning & strategy. 
  • Create reports to provide to labels and rights owners. 
  • Gather customer feedback through social listening. 

What We're Looking For 

• 1-2 years studying or working in marketing or related fields (college courses, internship or assistant experience is OK). 
• Excellent communication and interpersonal skills (verbal and written). 
• Strong work ethic, highly motivated, upbeat personality, team player, no ego. 
• Tech-savvy, strong computer/internet/research skills 
• Passionate about music and a solid understanding of fandom. 
• Strong passion or interest in eCommerce. 
• Strong critical thinking skills. 
• Ability to multitask and prioritize under tight schedules while maintaining the production of high-quality work 
• Self-accountability to follow through with proper, consistent updates to stakeholders. 
• Strong attention to detail. 
• Understanding and working knowledge of analytics and reporting.  
• Experience in the entertainment industry a plus 
• CRM/Email marketing experience a plus 
• Understanding of UX principles and consumer behavior a plus 
• Frequent online shopping a plus
• Project management experience a plus 
• Experience with Shopify a plus 
• Basic Photoshop skills 

This is the pay range that Magnit reasonably expects to pay for this position: $15.39/hour - $20.51/hour

Benefits: Medical, Dental, Vision, 401K